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Planet Fitness opens at Merchants Crossing

April 27, 2018
By CHUCK?BALLARO ( , Cape Coral Daily Breeze

Going to the gym can be intimidating, especially if you don't exactly have the Arnold Schwarzenegger physique.

But there is one fitness center that is trying to make it easier for people who want to get in better shape.

Planet Fitness, one of the largest franchisors and operators of fitness centers in the U.S., has opened its third location in North Fort Myers at 15201 N. Cleveland Ave at the Merchants Crossing Plaza.

Planet Fitness celebrated its grand opening with a ribbon-cutting ceremony Wednesday, April 25, with free pizza, giveaways and raffles.

Philip Amato, the franchisee, said he is looking forward to bringing "judgement-free" workouts to the community.

"We're thrilled to bring a new judgement free fitness experience to North Fort Myers, and we encourage everyone to come check out the new club, meet our friendly staff, get a tour and see what the Judgement Free Zone is all about," said Philip Amato, Planet Fitness franchisee.

Planet Fitness' trademark is the Judgement Free Zone, where members "experience a hassle-free, non-intimidating environment." Membership, which is $21.99 per month with a PF Black Card, includes a variety of other benefits, including brand name cardio and strength equipment, fully equipped locker rooms, flat screen televisions and free fitness training by a certified trainer.

Membership also includes additional amenities such as the ability to bring a guest every day free, access to all Planet Fitness locations, and access to massage beds and chairs and tanning, among other benefits.

The new facility boasts 20,000 square feet and offers state-of-the-art cardio machines and strength equipment, a 30-minute express circuit, PF360, fully equipped locker rooms with day lockers and showers, numerous flat screen televisions, HydroMassage loungers, massage chairs, tanning beds, Total Body Enhancement booths, and more.

The new facility is open and staffed 24 hours a day, seven days a week, and will have special events that are out of the ordinary for a fitness center.

Planet Fitness provides free pizza on the first Monday of each month, and free bagels on the second Tuesday of every month as a reminder that it's OK to treat yourself every once in a while.

For more information or to join online, visit or follow them on Facebook Fitness and Twitter Fitness.



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