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Business Briefs

April 20, 2018
Cape Coral Daily Breeze

Lee County Visitor & Convention Bureau welcomes new sales coordinator and intern

The Lee County Visitor & Convention Bureau has welcomed Jennifer Walla as its new sales coordinator and McKenzy Lacko as its new marketing intern.

Walla's role includes promoting The Beaches of Fort Myers & Sanibel to travel agents and potential visitors. She has 12 years in the hospitality industry, including working at various restaurants and hotels in Lee County. Prior to the VCB, she was revenue/sales system analyst at The Westin Cape Coral Resort at Marina Village.

In her roles as an intern, Lacko will support the marketing team in upcoming campaigns, including Travel Rally, Island Hopper Songwriter Fest, as well as assist the website team. She is a junior at Florida Gulf Coast University majoring in marketing with a minor in digital media design.

She grew up on Anna Maria Island and is a graduate of Manatee High School in Bradenton. She looks forward to using her coastal background to help promote Lee County as a tourism destination.

PANDORA?Jewelry Store to open at Edison Mall this weekend

Edison Mall has announced the Grand Opening for the PANDORA Jewelry Store will take place today, April 20, through Sunday, April 22. The store inspires women to express themselves through the universe of jewelry that PANDORA has to offer.

Patrons will be able experience PANDORA's all new 2018 Spring Collection at the grand opening Event. Every customer who spends $100 or more from April 20-22, will receive a gift with the purchase (while supplies last).

Pandora is located in Edison Mall close to Main Entrance near Victoria Secret.

Edison Mall, Southwest Florida's only enclosed and climate-controlled shopping destination serving the Greater Fort Myers and Naples area, features more than 160 retail and dining options.

The Edison Mall is located at 4125 Cleveland Ave., in Fort Myers, at the intersection of U.S. 41 and Colonial Boulevard.

For additional information, call 239-939-1933 or visit Like us on Facebook and follow us on Twitter @ShopEdisonMall and Instagram @shopedisonmall.

Grand opening for Planet Fitness in North Fort Myers April 30

Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S. and home of the Judgement Free Zone, is opening its third location in North Fort Myers at 15201 N. Cleveland Ave at the Merchants Crossing Plaza.

Planet Fitness is celebrating the grand opening with a ribbon cutting ceremony on Wednesday, April 25, at 4 p.m. with free pizza and will host exciting giveaways and offer raffles to lucky guests.

The new facility boasts 20,000 square feet and offers state-of-the-art cardio machines and strength equipment, 30-Minute Express Circuit, PF360, fully equipped locker rooms with day lockers and showers, numerous flat screen televisions, HydroMassage loungers, massage chairs, tanning beds, Total Body Enhancement booths and more. The new facility is open and staffed 24 hours a day, seven days a week.

Planet Fitness also provides members with an opportunity to connect and support each other with "Planet of Triumphs," an online community that celebrates all accomplishments and inspirational stories of Planet Fitness members. Planet of Triumphs provides an online platform for members to recognize their triumphs (big or small), share their stories and encourage others, reinforcing the Company's belief that 'everyone belongs'.

Check out real Planet Fitness member stories and accomplishments at

For more information or to join online, visit or follow us on Facebook ( and Twitter (

Miller to present marketing strategies to Goodwill MicroEnterprise students

The gift of knowledge is the highest gift in the world. Jaimie Miller, APR, marketing director at CONRIC PR & Marketing, looks to gift Goodwill's MicroEnterprise students with marketing knowledge during their training class in Cape Coral June 4.

Goodwill's MicroEnterprise program provides aspiring small business owners with the skills they need to succeed as entrepreneurs and become more independent. The program is designed to help individuals with low to moderate income levels and other disadvantages to start or stabilize their own businesses.

As a part of the support system for these budding entrepreneurs, Goodwill provides a six-week training class covering topics that are essential to establishing and growing a stable business.

During the marketing training, Miller will cover detailed components of a marketing plan, branding and messaging, guerilla marketing, implementation and evaluation.

Miller is an accredited public relations professional with experience in marketing, advertising, public relations and special events in the medical, hospitality and publishing industries, and most recently in an agency role.

For more information, call 239-690-9840 or visit



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