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Business Briefs

April 21, 2017
Cape Coral Daily Breeze

Port Authority recognized by Southwest Florida FPRA

The Lee County Port Authority, operator of Southwest Florida International Airport and Page Field, was recognized by the Southwest Florida Chapter of the Florida Public Relations Association at the 2017 Local Image Awards in Fort Myers. LCPA received an Award of Distinction for the 47th Annual FAC Conference "Florida Airports Defining the Future."

The Port Authority successfully branded and marketed the annual Florida Airports Council conference, resulting in positive recognition for both FAC and LCPA. With top-notched programming and skilled planning, the communications and marketing team exceeded expectations for attendance, speakers, theme, opening ceremony and Monday night host event.

The Southwest Florida Chapter of FPRA conducts the Local Image Awards annually to recognize outstanding public relations programs and to encourage and promote the development of public relations professionalism in Southwest Florida. Established in 1938, the Florida Public Relations Association is the oldest public relations organization in the United States. FPRA is dedicated to developing public relations practitioners who, through ethical and standardized practices, enhance the public relations profession in Florida.

For additional information, visit

SPADA to hold annual SPADA-thon May 23

In its eighth year, SPADA Salon & Day Spa will host its annual event, SPADA-thon on Tuesday, May 23, from 4-8 p.m., to provide deep-discounted services in order to benefit local charities.

The fundraiser is expected to exceed last year's $33,000 campaign goal to benefit PACE Center for Girls, Lee; Golisano Children's Hospital of Southwest Florida; and Valerie's House. In addition to the specially priced salon services, the evening will offer fashion boutique vendors, tarot card readings, crystal healers, food, wine, music and even some exciting surprises.

Admission to SPADA-thon is $10 and one or more new or gently used dresses, handbags, accessories or shoes to be sold at Love That Dress!, an annual shopping extravaganza hosted by PACE Center for Girls, Lee being held later this year.

Volunteers, sponsors, and donations are currently being accepted. To take part, call 239-482-1858.

Located at 13161 McGregor Blvd., in Fort Myers, SPADA Salon & Day Spa has 12 hair stations, 21 treatment rooms, steam room, two lounges, Vichy room and five couples suites. Since 2011, SPADA has been under the ownership of Andrew and Judy Williams.

For more information, call 239-482-1858 or visit

CONRIC PR & Marketing hires Bejerano as digital marketing manager

Connie Ramos-Williams, CEO of CONRIC PR & Marketing, has announced the appointment of Anna Bejerano as digital marketing manager. Bejerano brings creative writing, social media, graphic and web design skills to help CONRIC's digital marketing strategies for clients. Bejerano will develop and implement uniquely branded campaigns to build a strong online reputation and brand identity that cultivates trust and fosters strong engagement.

As CONRIC's digital marketing manager, Bejerano will develop cost-efficient, user-friendly strategies that drive traffic to clients' websites, develop social media platform content and build online engagement. Bejerano will also assist the company's digital team with web design, video editing and brand development.

CONRIC PR & Marketing was founded by Ramos-Williams in 2007. The award-winning, full-service agency provides strategic brand awareness campaigns, integrated public relations programs, marketing development and consulting services, advertising campaigns, media buys, custom and niche publishing, creative writing and design, digital marketing strategies, website development and crisis communications strategy and implementation.

For more, call 239-690-9840 or visit

Leleux joins Spiro & Associates as social media digital marketing specialist

Tyler Leleux has joined Spiro & Associates Marketing, Advertising, Public Relations & Brand Architecture in Fort Myers as the Social Media Digital Marketing Specialist, announced CEO Christopher T. Spiro. He is responsible for the development and execution of social media campaigns across all platforms for the agency and its clients, as well as managing, executing, targeting and placement of paid social media ads.

Leleux also implements data capturing and retargeting campaigns to collect data for paid social media ad campaigns, as well as assists with website design and development with updates and designs.

He was born in Houston and moved to Southwest Florida in 1997. Prior to joining Spiro & Associates he was an Account Manager for technology company Torchlight Media and later for video production, branding and graphic design firm Thrive Media. He was also a Social Media Marketing Consultant for 1 Degree Digital LLC.

Spiro & Associates is a Southwest Florida marketing, advertising, public relations and brand architecture firm. The company serves local, regional and national clients in the fields of land development, construction, retail, real estate, law, marine, business and residential services, the arts, government, healthcare, contractor services and property management. Online at or call (239) 481-5511.

Caliber Collision food drive begins

In its ongoing commitment to fight childhood hunger, Caliber Collision is raising the bar with a goal to collect 5 million meals during its 6th Annual Restoration Food Drive, which began April 17 and runs through May 19.

Locally in Lee County, food and cash donations collected by Caliber's four locations will benefit Harry Chapin Food Bank. Those locations are: 24901 Old 41 Road Bonita Springs, FL 34135, 239-221-8235; 902 Del Prado Blvd., Cape Coral, FL 33990, 239-242-8060; 2140 Andrea Lane Fort Myers, FL 33912, 239-768-3955; and 508 Sunshine Blvd., N., Lehigh Acres, FL 33971, 239-303-0491.

The collision repair company is partnering with its network of teammates, customers, business partners, schools and local communities to increase the number of meals collected in 2017 by 60 percent.

Caliber's annual Food Drive is a grassroots effort driven by teammates nationwide who challenge each other in friendly competitions while hosting a wide variety of fun activities that engage and encourage their local communities to donate cash and food items.

Collection centers are set up at each of Caliber's nine southwest Florida store locations for food and cash contributions. Donations can also be made online at

Caliber Collision has 488 I-CAR Gold Class Professional certified collision repair centers across 17 states.

Caliber backs all repair work with a written, lifetime warranty available at any of its repair centers.

For more about Caliber Collision, visit and follow it on Facebook, Twitter and YouTube.

Third annual Hooters and Hounds Saturday at Fort Myers location

Fort Myers Hooters is teaming up with Lee County Domestic Animal Services, Gulf Coast Humane Society and Big Hearts for Big Dogs Rescue for a pet adoption event on Saturday, April 22, from noon to 4 p.m., at the Hooters of Fort Myers, 4411 S. Cleveland Ave.

This is the third annual Hooters and Hounds. This event has resulted in the adoption of 35 dogs.

Donations are also being accepted. It will be a fun filled day for guests to come out and meet their local Hooters Girls.

Being an active participant in the community is important to Hooters of South Florida. That is why it has teamed up with these local shelters and rescue group for this event.

LTP Management, a franchisee of Hooters of America, owns and operates 17 locations in South Florida. For more information about South Florida Hooters please visit or follow us at Twitter @HootersFlorida, Instagram @SouthFLHooters and Facebook



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