Fifth Third Bank is using its advertising to help people find a job. Fifth Third Bank and agency of record Leo Burnett recently launched a new campaign titled Reemployment.
The campaign features actual job seekers participating in Fifth Third's reemployment program with NextJob, a national reemployment solutions company.
In addition to leveraging its advertising media to help job seekers reach prospective employers, Fifth Third is encouraging the public to use social media to give the candidates even more exposure and to help additional job seekers.
Fifth Third piloted the first-of-its-kind reemployment program in 2012. The bank identified mortgage customers who were behind in their payments due to job loss and offered to help them land a new job with NextJob's comprehensive job search program. The assistance included one-on-one job coaching, NextJob's proprietary online training program, called the Job Seeker's Toolkit, and weekly coach-led job club webinars. On average, participants had been out of work for 22 months and were long-term unemployed. After six months, nearly 40 percent had landed jobs.
During the campaign period, Fifth Third and NextJob are opening up access to the online Job Seeker's Toolkit to every unemployed job seeker interested in finding their next job. Further, Fifth Third will fund up to 53 one-on-one coaching scholarships for people who apply through NextJob's application tool. The scholarships will include four months of personalized job search assistance and anyone can apply regardless of whether or not they are a Fifth Third customer.
The campaign will operate from the online hub, 53.com/reemploy, where the candidates' resumes come to life via short documentary videos and infographics, humanizing and adding dimension to traditional resumes.
More about this campaign, including the job seekers' documentary videos, are available at 53.com/reemploy.
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $130 billion in assets and operates 17 affiliates with 1,311 full-service Banking Centers, including 104 Bank Mart locations, most open seven days a week, inside select grocery stores and 2,614 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina.
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