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Truth in advertising

March 16, 2013
Cape Coral Daily Breeze

To the editor:

Truth in advertising regulations protect consumers from false and misleading advertising. These laws require advertisers to tell the truth about products and be able to prove claims.

The Federal Trade Commission (FTC) enforces these advertising regulations through the Federal Trade Commission Act.

When a news media promotes the type of equipment that they use and claims that it is better than other media uses, the purpose is to get more viewers. Getting more viewers gives them a higher rating, the higher the rating, the more they can charge their advertisers. We have a news media in this area that claims to have "live radar." Now I may not be too smart, but I have never seen radar that would be considered "live." To make such a claim would seem to me to be false and misleading.

They claim the other stations only give you a "live look" at radar, but their radar is live. In today's world it cost about $2,000 a year to send a child to school. In schools today the teachers try hard to tell students the difference between what is animate and inanimate. Children then come home and hear a news media tell them that something that is inanimate is live.

I can understand the need for higher ratings, but not at the expense of being untruthful and violating the trust of the viewing public.

Mary West

Cape Coral

 
 

 

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