MIAMI (AP) - When it comes to the Miami Heat, it almost seems like there's no choice between loving 'em or hating 'em.
Most hate 'em.
Booing, sure, that's a given. Happens in every arena in the league, even sometimes their own. Hawkers of "Beat The Heat" T-shirts in Orlando were busy when Miami visited there last week. In Philadelphia, Dwyane Wade got jeered more loudly than ever, getting no love in the city where it's allegedly brotherly. The only time LeBron James draws applause on the road is when something goes wrong.
Which, to the delight of many in the NBA, is happening far more often than anyone expected.
"I want them to lose all their games," Dallas owner Mark Cuban said.
Hey, they're coming closer to that than many ever imagined.
A team that expected magnificence is getting mediocrity instead - a 9-8 record entering Monday's game against Washington. The Heat began the day in sixth place in the Eastern Conference, a half-game ahead of the New York Knicks. If the Heat had that record in the West, they'd be barely hanging onto the final playoff spot.
This week, James goes back to Cleveland for the first time as a visiting player. For as harshly as the Heat have been received until now, Thursday's trip to a city scorned by its longtime hero might prove downright venomous.
"If you lose, no one's going to be happy, nor should they be," Heat coach Erik Spoelstra said.
Well, actually, plenty of people are happy about it - the rest of the NBA, for starters.
From the moment that James made his decision on July 8 to play for Miami, the Heat knew this was coming. They knew they would carry the biggest bulls-eye in the NBA, even though the Los Angeles Lakers are the defending champions and the Boston Celtics are the reigning kings of the Eastern Conference.
"As an opposing player, you're going to have those boos, no matter what," James said. "I had those boos when I was a Cleveland Cavalier and I'm having them again as a Heat."
Taking hits from across the league, that's one thing.
Taking hits from one another, that's the latest issue.
James bumped Spoelstra during a time-out in Dallas on Saturday night, a shoulder-to-shoulder bump that may have been unintentional, may have been out of frustration, may have been intended to send a message. James reached back instantly, almost as if making an apology, but no matter - by the time that quarter was over, the play was already on YouTube and the Twitterverse was buzzing that the two-time NBA MVP just hit his coach.
"A perfect case of overspeculation on this team," Spoelstra said.
Yes, but to that fire, the Heat added plenty of fuel.
Spoelstra said he will not change his coaching style - "I'm going to demand, push, prod. A lot of times players don't know what is needed for a team to break through," he said - and, at least publicly, none of the Heat players have demanded change.
But tensions are unquestionably high.