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Fla Health Choices launches state exchange

March 4, 2014
Associated Press

MIAMI (AP) — The troubled Florida Health Choices program has launched an insurance exchange separate from the Affordable Care Act marketplace after several delays.

CEO Rose Naff delayed the launch last month, saying interest was 10 times higher than anticipated, prompting technology experts to retool the website. But Naff announced Tuesday they were open for business.

Critics have complained that Florida Health Choices, the brainchild of former House Speaker Marco Rubio, started in 2008 and still doesn't have a single enrollee more than five years later. Lawmakers have given the program about $1.5 million.

The program is separate from Obama's federal health law and will not offer tax credits. Instead, they will cater to consumers who don't like the president's law or may be seeking gap coverage, pharmacy discount cards and limited dental plans.



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